20+
years of experience
1k
students
250+
big clients
Values

I work and teach with high moral guidelines.

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Knowledge for everybody

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Always improve

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Power in community

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Equality and understanding

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My experience

My experience, long story short

Education in Marketing

Jack Robinson earned his Bachelor’s degree in Marketing from the University of California, Los Angeles (UCLA), where he specialized in digital marketing and data analytics. His academic background provided him with a deep understanding of marketing principles, consumer behavior, and the latest trends in digital marketing, laying a strong foundation for his successful career in the industry.

Digital Marketing Expert

With over 10 years of hands-on experience in the digital marketing industry, Jack has developed a deep expertise in key areas such as SEO, content marketing, and social media strategies. He has worked with both startups and established brands, helping them navigate the complex digital landscape and achieve significant growth through customized marketing solutions and data-driven strategies.

Chief Marketing Officer (CMO)

As the Chief Marketing Officer of a fast-growing tech company, Jack led a dynamic marketing team and played a pivotal role in the company’s rapid expansion. Through targeted digital campaigns and innovative marketing strategies, he successfully drove a 200% increase in online sales, established the brand’s online presence, and significantly improved customer engagement and retention.

Founder of Marketing Consultancy

Jack founded his own digital marketing consultancy, where he has successfully partnered with over 50 clients from various industries. His consultancy focuses on enhancing clients’ online presence, developing effective digital marketing strategies, and achieving substantial growth in competitive markets. Jack’s personalized approach and deep industry knowledge have made his consultancy a trusted partner for businesses looking to scale.

Certified Google Ads Professional

Jack is a certified Google Ads expert, recognized for his ability to manage high-budget PPC campaigns that consistently outperform industry benchmarks. His in-depth knowledge of keyword research, ad copywriting, and performance analysis allows him to optimize campaigns for maximum ROI, helping businesses achieve their advertising goals efficiently and effectively.

Published Author and Speaker

Jack is a published author and a sought-after speaker in the digital marketing industry. He has written a well-received book on modern marketing techniques, sharing his insights and strategies for success in the digital age. Additionally, Jack frequently speaks at industry conferences and webinars, where he discusses the latest trends, challenges, and opportunities in digital marketing, inspiring and educating marketers and business leaders worldwide.

Testimonials

Founders Who Have Worked With The Founder Underground

What You'll Walk Away With
Marie Tingle
RethinkEd
Pivoted to new career path!
Ian is a wealth of strategic information and a super-connector. You will come away feeling both resourced with actionable steps and encouraged.
Walter Ley
Branch
Techstars Company
Ian has provided a very thoughtful and needed outside perspective. He's helped us troubleshoot issues from sales and marketing to product design and revenue generation.
Rohit Malhotra
Center for Civic Innovation
Celebrated 10-yr anniversary!
Ian applies discipline to dreaming. He's established a foundational academic knowledge of leadership that he's fine-tuned through practicing it.

All in all, I am always grateful when Ian Cohen is in the room.
Peter Beasley
Blacks United in Technology Int'l
Launched new program!
Ian is the best! Ian brought a perfect blend of tact, touch, and time-honored teachings to guide me through our participation in the Google Tech Equity program. What I appreciated most is how Ian could relate his many years of experience into the day-to-day challenges us entrepreneurs faced. He was tactful in knowing what to say, how to say it, and I could tell, to not say anything, too.  Ian Scott Cohen brought the perfect blend. Not too much, not too little - just right!
David Poliner
WestRock
Ian is one of the few people I've engaged with to discuss early ideas who has taken a constructive outlook. He somehow made me feel more excited about the idea while giving me concrete next steps to test its validity in an evidence-based way.
Nick Cortellessa
Margin
Launched beta test!
Ian's advice is always thoughtful, actionable, and grounded in a valuable set of personal experiences. Beyond great advice -- it's also clear that he cares deeply about being as helpful as he possibly can (and has fun helping others out!).
Sam Aleinikoff
College AIM
Celebrated 10-yr anniversary!
Ian helped me narrow our focus, zero in on the things that we did best and pour our energy into those parts of the work. Over five years later, his impact is still felt within College AIM.
Laura Jackson
TARA
Promoted to Cofounder / COO!
Ian's mentorship has been instrumental in my personal and professional development, and his guidance has empowered me to continually evolve.
Tammy Buckner
WeCode KC
Launched new training program!
Working with Ian, was very easy! He provided suggestions, made introductions and always presented a challenge.  I felt like he was listening and more importantly observing where he could lend a hand or make a suggestions. Thoroughly enjoyed meeting with him weekly!
Brandon Winfield
iAccess Life
I always look forward to Ian showing up to lead a workshop for our class. He is timely, passionate and enthusiastic about helping early stage start-ups get the tools they need to succeed.
Ben Kassoy
Author
Ian is one of the most thoughtful, curious, and dedicated people I know.

With excitement, generosity, and good humor, he shares what he's learned to help others live a richer, more fulfilling life.

My recommendation: let him do the same for you. 
Ben Sperling
Mars Wrigley
Cofounded education non-profit!
Working with Ian pushed my ways of thinking and helped me reach my full potential.

He knows how to build something from the ground up and how to base decision-making on having scalability and impact in mind.
Meredith McNeill
Greater Than PAC
Launched new PAC!
Ian was instrumental in helping me get my organization off the ground - not only with tactical advice, but also as a no-nonsense nurturer.

I would never have had the self-confidence, mindset, or skill to seek the fundraising support we needed to launch or sustain the organization without Ian’s guidance (and push).
Jordan Hartgens
Coca-Cola
Ian did a great job of talking to me about the business idea I had and making what is a big, scary, thing to embark on seem less so. He listened thoughtfully to what I wanted to pursue and gave me actionable steps to break the big idea down into smaller pieces and just get started!

This conversation was a game changer for me and really shifted my perspective on how I was approaching starting my business. 
FAQ

Frequently Asked Questions

If you don't find the info that you're looking for, email us at info@thefounderunderground.com with your question!
What's included in the Sales Presentation Deck Template?

That's the best part - you actually get way more than just the template on this one. We will also show you critical insights on what is and is not effective.

We start by showing you which 5 slides you need to cut out immediately from your deck.

Then we show you 5 slides you need to swap out - ROI, feature charts, logo salad - and we tell you exactly what to put in their place.

Finally, you get 5 real sales presentation examples from high growth companies.

You'll walk away already having made critical changes that are key to improving your effectiveness.

Do I need sales experience to participate?

Nope. This is built for founders who didn’t come from sales — the builders, experts, and operators who are now stuck being the head of sales whether they like it or not.

What will I actually walk away with?

You will walk away with a skilled understanding of B2B sales processes and strategy; templates for your discovery calls and presentations; mental frameworks proven to improve sales success; and critical concepts to effectively craft winning proposals.

Who is this program for?

- For-profit founders looking to build scalable businesses.
- Social impact founders building mission-driven organizations.
- First-time founders who need foundational guidance to get started.
- Entrepreneurs who have started but want to refine their strategies for growth.
- Current founders who feel stuck and want to reset or pivot before it’s too late.
- Founders who want to develop a resilient mindset to navigate the highs and lows of entrepreneurship for the long-term.
- Anybody who has ever wanted to pursue their own venture, but didn't know where to start!

How long is the program?

2 days, 5 hours each day — fast, focused, and designed to help you start selling smarter immediately.

Is this just another sales bro bootcamp?

Absolutely not. No chest bumps here. This is real sales strategy for real founders who want to sell without feeling fake because they care about growing their business.

How much does it cost?

The price for an individual ticket is $349 - but use any of the 'Get Promo Code' buttons and we will send you a 15% off discount code!

For cofounders or teammates, you can get a Team Ticket for just $499 (or $249.50 per person) that covers 2 people.

Discount codes do not apply to the Team Ticket since the per person pricing is still better without it!

What if I have more questions?

Easy - hit us up at info@thefounderunderground.com and we will get back to you ASAP.

Stop Struggling, Start Selling.

To grow your business, you have to grow as a founder - that's where we come in.