20+
years of experience
1k
students
250+
big clients
Values

I work and teach with high moral guidelines.

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Knowledge for everybody

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Always improve

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Power in community

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Equality and understanding

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My experience

My experience, long story short

Education in Marketing

Jack Robinson earned his Bachelor’s degree in Marketing from the University of California, Los Angeles (UCLA), where he specialized in digital marketing and data analytics. His academic background provided him with a deep understanding of marketing principles, consumer behavior, and the latest trends in digital marketing, laying a strong foundation for his successful career in the industry.

Digital Marketing Expert

With over 10 years of hands-on experience in the digital marketing industry, Jack has developed a deep expertise in key areas such as SEO, content marketing, and social media strategies. He has worked with both startups and established brands, helping them navigate the complex digital landscape and achieve significant growth through customized marketing solutions and data-driven strategies.

Chief Marketing Officer (CMO)

As the Chief Marketing Officer of a fast-growing tech company, Jack led a dynamic marketing team and played a pivotal role in the company’s rapid expansion. Through targeted digital campaigns and innovative marketing strategies, he successfully drove a 200% increase in online sales, established the brand’s online presence, and significantly improved customer engagement and retention.

Founder of Marketing Consultancy

Jack founded his own digital marketing consultancy, where he has successfully partnered with over 50 clients from various industries. His consultancy focuses on enhancing clients’ online presence, developing effective digital marketing strategies, and achieving substantial growth in competitive markets. Jack’s personalized approach and deep industry knowledge have made his consultancy a trusted partner for businesses looking to scale.

Certified Google Ads Professional

Jack is a certified Google Ads expert, recognized for his ability to manage high-budget PPC campaigns that consistently outperform industry benchmarks. His in-depth knowledge of keyword research, ad copywriting, and performance analysis allows him to optimize campaigns for maximum ROI, helping businesses achieve their advertising goals efficiently and effectively.

Published Author and Speaker

Jack is a published author and a sought-after speaker in the digital marketing industry. He has written a well-received book on modern marketing techniques, sharing his insights and strategies for success in the digital age. Additionally, Jack frequently speaks at industry conferences and webinars, where he discusses the latest trends, challenges, and opportunities in digital marketing, inspiring and educating marketers and business leaders worldwide.

Testimonials

Founders Who Have Worked With The Founder Underground

What You'll Walk Away With
Marie Tingle
RethinkEd
Pivoted to new career path!
Ian is a wealth of strategic information and a super-connector. You will come away feeling both resourced with actionable steps and encouraged.
Walter Ley
Branch
Techstars Company
Ian has provided a very thoughtful and needed outside perspective. He's helped us troubleshoot issues from sales and marketing to product design and revenue generation.
Rohit Malhotra
Center for Civic Innovation
Celebrated 10-yr anniversary!
Ian applies discipline to dreaming. He's established a foundational academic knowledge of leadership that he's fine-tuned through practicing it.

All in all, I am always grateful when Ian Cohen is in the room.
Peter Beasley
Blacks United in Technology Int'l
Launched new program!
Ian is the best! Ian brought a perfect blend of tact, touch, and time-honored teachings to guide me through our participation in the Google Tech Equity program. What I appreciated most is how Ian could relate his many years of experience into the day-to-day challenges us entrepreneurs faced. He was tactful in knowing what to say, how to say it, and I could tell, to not say anything, too.  Ian Scott Cohen brought the perfect blend. Not too much, not too little - just right!
David Poliner
WestRock
Ian is one of the few people I've engaged with to discuss early ideas who has taken a constructive outlook. He somehow made me feel more excited about the idea while giving me concrete next steps to test its validity in an evidence-based way.
Nick Cortellessa
Margin
Launched beta test!
Ian's advice is always thoughtful, actionable, and grounded in a valuable set of personal experiences. Beyond great advice -- it's also clear that he cares deeply about being as helpful as he possibly can (and has fun helping others out!).
Sam Aleinikoff
College AIM
Celebrated 10-yr anniversary!
Ian helped me narrow our focus, zero in on the things that we did best and pour our energy into those parts of the work. Over five years later, his impact is still felt within College AIM.
Laura Jackson
TARA
Promoted to Cofounder / COO!
Ian's mentorship has been instrumental in my personal and professional development, and his guidance has empowered me to continually evolve.
Tammy Buckner
WeCode KC
Launched new training program!
Working with Ian, was very easy! He provided suggestions, made introductions and always presented a challenge.  I felt like he was listening and more importantly observing where he could lend a hand or make a suggestions. Thoroughly enjoyed meeting with him weekly!
Brandon Winfield
iAccess Life
I always look forward to Ian showing up to lead a workshop for our class. He is timely, passionate and enthusiastic about helping early stage start-ups get the tools they need to succeed.
Ben Kassoy
Author
Ian is one of the most thoughtful, curious, and dedicated people I know.

With excitement, generosity, and good humor, he shares what he's learned to help others live a richer, more fulfilling life.

My recommendation: let him do the same for you. 
Ben Sperling
Mars Wrigley
Cofounded education non-profit!
Working with Ian pushed my ways of thinking and helped me reach my full potential.

He knows how to build something from the ground up and how to base decision-making on having scalability and impact in mind.
Meredith McNeill
Greater Than PAC
Launched new PAC!
Ian was instrumental in helping me get my organization off the ground - not only with tactical advice, but also as a no-nonsense nurturer.

I would never have had the self-confidence, mindset, or skill to seek the fundraising support we needed to launch or sustain the organization without Ian’s guidance (and push).
Jordan Hartgens
Coca-Cola
Ian did a great job of talking to me about the business idea I had and making what is a big, scary, thing to embark on seem less so. He listened thoughtfully to what I wanted to pursue and gave me actionable steps to break the big idea down into smaller pieces and just get started!

This conversation was a game changer for me and really shifted my perspective on how I was approaching starting my business. 
FAQ

Frequently Asked Questions

If you don't find the info that you're looking for, email us at info@thefounderunderground.com with your question!
I already attended the B2B Sales Academy. Should I join these too?

Some content will be familiar, but these workshops go deeper into specific stages of the sales journey with more live coaching, exercises, and resources. If you want extra structure, accountability, or to stay sharp on execution, they’re a great next step.

Do I have to attend all 3 Academies?

No. Each workshop stands alone and covers a different part of the founder-led sales process. You can join whichever session fits your needs.

-> Founders must attend at least one Academy to be eligible to apply for the Sales Multiplier Cohort.

What happens if I miss one?

You’ll get access to the full session recording + slides for at least 2 weeks after the workshop. We also offer optional free deck or call reviews for attendees who want extra help applying what they’ve learned.

What will I actually walk away with?

You’ll get ready-to-use sales scripts, prospecting templates, discovery call frameworks, proposal outlines, and access to ongoing community resources to help you put it all into practice.

Who is this designed for?

Founders, co-founders, solo founders, early-stage startups, or anyone leading sales for their company. No prior sales experience required!

Do I have to apply to the Sales Multiplier Cohort?

Not at all! The Sales Track works great as a standalone. The Cohort is an optional next step for founders who want extra structure, accountability, and personalized help to scale revenue.

What if I have more questions?

Easy - hit us up at info@thefounderunderground.com and we will get back to you ASAP.

Stop Struggling, Start Selling.

To grow your business, you have to grow as a founder - that's where we come in.